TY - BOOK AU - Hunt Shelby D TI - Foundations of marketing theory : toward a general theory of marketing SN - 9788120322400 U1 - 658.802HUN PY - 2002/// CY - Armonk, N.Y. PB - M.E. Sharpe, KW - Marketingtheorie KW - Marketing. N1 - include index ER -