TY  - BOOK
AU  - Ramesh S.
AU  - Prasad C.S.Jayanthi
TI  - Marketing management
SN  - 9789381141861
U1  - 658.8 RAM P  
PY  - 2012///
CY  - New Delhi
PB  - I.K. International Publishing House Pvt Ltd
KW  - Management
KW  - Product management
N1  - Includes Index
ER  -