TY  - BOOK
AU  - J S Panwar
TI  - Beyond consumer marketing : sectoral marketing and emerging trends
SN  - 9780761932581
U1  - 381.0954 PAN 
PY  - 2004///
CY  - New Delhi ; 
PB  - Thousand Oaks, Calif. : 
KW  - Marketing -- India
KW  - Target marketing -- India
KW  - Marketing -- India -- Forecasting
KW  - Consumers -- India
N1  - INCLUDE INDEX
ER  -