TY  - BOOK
ED  - HILL DAN
TI  - About face : the secrets of emotionally effective advertising
SN  - 9780749457570
U1  - 659.1019HIL 
PY  - 2010///
CY  - London ; Philadelphia : 
PB  -  Kogan Page
KW  - Advertising -- Psychological aspects
KW  - Decision making -- Psychological aspects
KW  - Advertising -- Research
N1  - INCLUDES INDEX
ER  -