TY  - BOOK
AU  - Davis John
TI  - Magic numbers for consumer marketing : key measures to evaluate marketing success
SN  - 9788126510610
U1  - 658.8 DAV 
PY  - 2005///
CY  - Singapore :  
PB  - John Wiley & Sons
KW  - Marketing -- Evaluation
KW  - Marketing research
KW  - Marketing -- Evaluation.
N1  - include index
ER  -