TY  - BOOK
AU  -  Baskin Merry 
TI  - A master class in brand planning : the timeless works of Stephen King
SN  - 9780470517918
U1  - 658.827 KIN 
PY  - 2007///
CY  - Chichester, West Sussex, England ; 
PB  -  John Wiley & Sons
KW  - Branding (Marketing) -- Management
KW  - New products
KW  - Brand name products
KW  - Advertising -- Management
KW  - Marketing research
N1  - INCLUDE INDEX
ER  -