TY  - BOOK
AU  - McDonald malcolm
TI  - Market segmentation ; how  to do it, how to prefit from it. 
SN  - 9788131207635
U1  - 658.8 MCDO. 
PY  - 2004///
CY  - Amsterdam ; Boston
PB  - Butterworth-Heinemann
KW  - BUSINESS & ECONOMICS -- Management
KW  - BUSINESS & ECONOMICS -- Management Science
KW  - BUSINESS & ECONOMICS -- Organizational Behavior
KW  - Market segmentation
N1  - Include index
ER  -