TY  - BOOK
AU  - 	 Kirby  Justin
AU  - Parsden Paul
TI  - Connected marketing
SN  - 9780750666343
U1  - 658.8 KIR 
PY  - 2006///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Word-of-mouth advertising
KW  - Viral marketing
N1  - Include Index
ER  -