TY  - BOOK
AU  - Kumar Ramesh S.
TI  -  Consumer behaviour and branding: concepts, readings and cases : the Indian context
SN  - 9788131722367
U1  - 658.8342 RAM 
PY  - 2009///
CY  - New Delhi : India
PB  - Pearson Education in South Asia, 
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Consumer behavior
ER  -