TY  - BOOK
AU  - Pearce,John A
AU  - Robinson,Richard B.
TI  - Strategic management: formulation, implementation, and control
SN  - 9780071107198
U1  - 658.4012 PEA R 
PY  - 2007///
CY  - New York : 
PB  -  McGraw-Hill/Irwin, 
KW  - Strategic planning
KW  - Strategische Unternehmensführung
ER  -