TY  - BOOK
AU  - Hill, Dan
TI  - About face : : the secrets of emotionally effective advertising
SN  - 9780749457570
U1  - 659.1 HIL 
PY  - 2010///.
CY  - London : 
PB  - Kogan Page, 
KW  - Advertising -- Psychological aspects
KW  - Decision making -- Psychological aspects
KW  - Advertising -- Research
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
N1  - Includes indexes.
ER  -