TY  - GEN
AU  - Sengupta, Subroto
TI  - Brand positioning : : strategies for competitive advantage / 
SN  - 9780070581593
U1  - 658.827 SEN  
PY  - 2008///.
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited, 
KW  - Product management -- India
KW  - Advertising -- Brand name products
KW  - Production management
KW  - Marketing -- India
N1  - Includes index.
ER  -