TY  - BOOK
AU  - Sharma, R.K. 
AU  - Gupta, Shashi K. 
TI  - Functional management
SN  - 9789327235357
U1  - 658  
PY  - 2013///.
CY  - Ludhiana : 
PB  - Kalyani publishers, 
KW  - Nature and scope
KW  - Marketing Functions
ER  -