TY  - BOOK
AU  - Batra, Rajeev
AU  - Myres, John G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1  
PY  - 2006///.
CY  - Noida : 
PB  - Pearson Education
KW  - Management
KW  - Advertising Management
KW  - Advertising Planning
N1  - Index
ER  -