TY  - BOOK
AU  - Wells, William,
AU  -  Moriarty, Sandra E.
TI  - Advertising : : principles & practice 
SN  - 0130145491
U1  - 620.8 WEL 
PY  - 1989///.
CY  - Englewood Cliffs, New Jersey : 
PB  - Prentice Hall, 
KW  - Advertising
KW  - Publicité
N1  - Includes index.
ER  -