TY  - BOOK
AU  - Chunawalla, S. A
AU  - Sethia, K. C
TI  - Foundations of advertising theory & practice
SN  - 8170408873
U1  - 659.1 CHU 
PY  - 1995///.
CY  - Mumbai : 
PB  - Himalaya Pub. House, 
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
KW  - Marketing research
N1  - Includes index
ER  -