TY - BOOK AU - Chunawalla, S. A AU - Sethia, K. C TI - Foundations of advertising theory & practice SN - 8170408873 U1 - 659.1 CHU PY - 1995///. CY - Mumbai : PB - Himalaya Pub. House, KW - BUSINESS & ECONOMICS -- Advertising & Promotion KW - Marketing research N1 - Includes index ER -