TY  - GEN
AU  - Cateora, Philip R. 
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing / 
SN  - 9789339204464
U1  - 658.84 CAT.M 
PY  - 2011///
CY  - New Delhi : 
PB  - McGraw Hill Education (India) Private Limited, 
KW  - Global markets
KW  - Global vision
KW  - Cultural dynamics
N1  - Includes index
ER  -