TY  - BOOK
AU  -  Karunakaran,K.
TI  - Marketing management (text and cases in India context)
SN  - 9789350515471
U1  - 658.8 KAR 
PY  - 2007///
CY  - Mumai, New delhi
PB  - Himalaya publishing House, 
KW  - Marketing management
ER  -