TY  - BOOK
AU  - Semenik, Richard J.
AU  - Allen, Chris T.
ED  - O'Guinn Thomas C.
TI  - Advertising and promotions : an integrated brand approach 
SN  - 9788131517383
U1  - 659.1 SEM A 
PY  - 2012///
CY  - New Dlahi
PB  - South-Western/Cengage Learning, 
KW  - Advertising
KW  -  Branding (Marketing)
KW  -  Advertising media planning
N1  - Includes index
ER  -