TY  - GEN
AU  -  Valarie A. Zeithaml [ et al...]
TI  - Services marketing : integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 VAL M  
PY  - 2013///
CY  - New Delhi : 
PB  - McGraw Hill Education (India) Private Limited, 
KW  - Customer requirements
KW  - Marketing services
N1  - Include index
ER  -