TY  - GEN
AU  - Lovelock, Christopher
TI  - Services marketing : people technology strategy
SN  - 9788131759394
U1  - 658.8 LOV W  
PY  - 2013///
CY  - New Delhi : 
PB  - Pearson, 
KW  - Consumer marketing
KW  - Customer interface
KW  - Service products
N1  - Include index
ER  -