TY  - GEN
AU  - Lee, Bill
TI  - The hidden wealth of customers 
SN  - 9781422172315
U1  - 658.8342 LEE  
PY  - 2012///
CY  - Boston : 
PB  - Harvard Business Review Press, 
KW  - Marketing machine
KW  - Customer enhanced strategy
N1  - Include index
ER  -