TY  - GEN
AU  - Newell, Frederick
TI  - Why CRM doesn't work
SN  - 9780749442415
U1  - 658.812 NEW  
PY  - 2004///
CY  - UK : 
PB  - Kogan Page, 
KW  - Personolization technology
KW  - Customer services
KW  - Electronic empowerment
N1  - Include index
ER  -