TY  - GEN
AU  - Kumar, Rajesh
TI  - Media research and planning
SN  - 9788190893572
U1  - 070.1 KUM  
PY  - 2010///
CY  - New Delhi : 
PB  - DPS Publishing House, 
KW  - Communication - management
KW  - Indian scenario
KW  - Media research
N1  - Include index
ER  -