TY  - BOOK
AU  - Kotler Philip (et al..........) 
AU  - Koshy Abraham
AU  - Keller Kevin Lane
AU  - Jha Mithileshwar
TI  - Marketing management: a south asian perspective
SN  - 9788131767160
U1  - 658.8 KOT K 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education Inc
KW  - Mass communication
KW  - Communicating value
N1  - Includes Index and glossary
ER  -