TY  - BOOK
AU  - Luck, David J.
AU  - Rubin, Ronald S.
TI  - Marketing research 
SN  - 0876924844
U1  - 658.8 LUC. R 
PY  - 1987///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Management
KW  - Management of distribution marketing
ER  -