TY  - BOOK
AU  - Sherlekar S.A.
AU  - Krishnamoorthy R.
TI  - Marketing management: concepts and cases
SN  - 9789350970058
U1  - 658.8SHE 
PY  - 2012///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Management
KW  - Personal selling
KW  - Marketing
KW  - Rural marketing
KW  - sales management
ER  -