TY  - BOOK
AU  - Zeithaml Valarie A. (et al.........)
AU  - Bitner Mary Jo
AU  - Gremler Dwayne D.
AU  - Pandit Ajay
TI  - Services marketing: integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 ZEI B 
PY  - 2013///
CY  - New Delhi
PB  - McGrew Hill Education (India) Private Limited
KW  - service industries
KW  - marketing
KW  - customer services
N1  - Includes Index
ER  -