TY  - BOOK
AU  - Verma Ravindra
TI  - Encyclopaedia of advertising society and consumer culture
SN  - 9788126158188
U1  - 659.1042 VER 
PY  - 2014///
CY  - New Delhi
PB  - Anmol Publication Pvt Ltd
KW  - Demand forecating
KW  - Advertising theory
N1  - Includes Index and bibliography
ER  -