TY  - BOOK
AU  - Medvic,Stephen K.
TI  - New directions in campaigns and elections
T2  - New directions in American politics
SN  - 9780415878821 (hardback : alk. paper)
AV  - JK2281 .N482 2011
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Political campaigns
KW  - United States
KW  - Elections
N1  - Includes bibliographical references (p. [259]-302) and index; 1. Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- 2. Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- 3. Polling : innovations in survey research / Brian F. Schaffner -- 4. Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- 5. Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- 6. Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- 7. Political parties : the tensions between Unified Party images and localism / Jeffrey M. Stonecash -- 8. Interest groups : back to basic questions / Clyde Wilcox -- 9. Media : the complex interplay of old and new forms / Diana Owen -- 10. Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- 11. Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- 12. Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- 13. State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- 14. Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler; Also available as an electronic resource
UR  - http://www.tandfebooks.com/isbn/9780415878821
ER  -