TY  - BOOK
AU  - Alozie,Emmanuel C.
TI  - Marketing in developing countries: Nigerian advertising in a global and technological economy 
T2  - Routledge studies in international business and the world economy
SN  - 9780789001412
AV  - HF5813.N55 A46 2009
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Nigeria
KW  - Mass media
KW  - Marketing
KW  - Africa, Sub-Saharan
N1  - Includes bibliographical references (p. [113]-126) and index; Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications; Also available as an electronic resource
UR  - http://www.tandfebooks.com/isbn/9780789001412
ER  -