TY  - BOOK
AU  - Burton,Dawn
TI  - Cross-cultural marketing: theory, practice and relevance 
SN  - 9780415448925
AV  - HF5415 .B7763 2008
U1  - 658.80089 22
PY  - 2008///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Marketing
KW  - Multiculturalism
KW  - Minority consumers
N1  - Includes bibliographical references and index; Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research; Also available as an electronic resource; Taylor & Francis (http://www.taylorandfrancis.com)
UR  - http://www.tandfebooks.com/isbn/9780415448925
ER  -