TY  - BOOK
AU  - Pillai R.S.N
AU  - Bagavathi
TI  - Marketing management
SN  - 8121932440
U1  - 658.8 PIL B 
PY  - 2010///
CY  - New Delhi
PB  - S.Chand & Company Ltd
KW  - consumer goods
KW  - sales forecosting
ER  -