TY  - GEN
AU  - Malhotra,Naresh K.
AU  -  Kim,Sung S.
AU  -  Citrin,Alka V.
AU  - Sheth,Jagdish N.
TI  - Legends in marketing  Naresh K. Malhotra
SN  - 9788132105176
U1  - 658.80092 MAL K.9 
PY  - 2011///
CY  - Los Angeles : 
PB  - SAGE Publications, 
KW  -  Marketing research.
KW  - Marketing.
N1  - Vol.9 :  Management information systems, technology, and marketing
ER  -