TY  - BOOK
AU  - Halve  Anand Bhaska
TI  - Darwin's brands : adapting to succeed 
SN  - 9788132107156
U1  - 658.827 HAL 
PY  - 2012///
CY  - New Delhi
PB  - Sage
KW  - Brand name products
KW  - Consumers' preferences
KW  - Economic history
KW  - India
KW  - Branding (Marketing)
N1  - Includes index
ER  -