TY - BOOK AU - Kapoor Jagdeep TI - 9 brand shaastras : nine successful brand strategies to build winning brands SN - 9788132104254 U1 - 658.827 CAP PY - 2009/// CY - New Delhi : PB - Response Books, KW - Customer relations KW - Branding (Marketing) KW - Brand name products--Management N1 - Includes index. ER -