TY  - BOOK
AU  - Kumar Arun
AU  - Meenakshi N
TI  - Marketing management
SN  - 8125920625
U1  - 658.8 KUM M 
PY  - 2006///
CY  - New Delhi
PB  - Vikas Publishing House Private Limited
KW  - marketing research
KW  - positioning
N1  - Includes Index and Bibliography
ER  -