TY  - BOOK
AU  - Moorthi Y L R
TI  - Brand Management: the Indian context
SN  - 8125914277
U1  - 658.827 MOO 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - health products
KW  - brand name products
N1  - Includes Index and Reference
ER  -