TY  - BOOK
AU  - Lee,Nancy
AU  - Kotler,Philip
TI  - Social marketing: influencing behaviors for good
SN  - 97881312110200
U1  - 658.8 Lee K 
PY  - 2011///
CY  - New Delhi
PB  - Sage publication.
KW  - Social marketing
KW  - Behavior modification
N1  - Includes index.
ER  -