TY  - BOOK
AU  - Wells William
AU  - Burnett John
AU  - Moriarty Sandra
TI  - Advertising: principles and practice
SN  - 9788131714140
U1  - 659.1 WEL M 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education Inc
KW  - broadcast media
KW  - strategic planning
N1  - Includes Index
ER  -