TY  - GEN
AU  - Lucy Kung
TI  - Strategic management in the media : from theory to practice
SN  - 9781412903127
U1  - 302.23068 LUC  
PY  - 2008///.
CY  - London : 
PB  - Sage Publications, 
KW  - Mass media--Management
KW  - Media Industry.
KW  - Strategic planning.
N1  - Includes bibliography & index.
ER  -