TY  - BOOK
AU  - Pride,William M
AU  - Ferrell O C
TI  - Marketing Concepts and Strategies
SN  - 9788177225204
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
KW  - Two buyer behavior
KW  - The Product decision
KW  - Marketing envorment
N1  - Include Subject Index
ER  -