TY  - BOOK
AU  - Davis,John
TI  - Magic numbers for consmer marketing : key measures to evaluate marketing success 
SN  - 8126510617
U1  - 658.8 DAV 
PY  - 2007///
CY  - New Delhi : 
PB  - Wiley Indi Pvt. Ltd., 
KW  - Magic number
KW  - Market coverage
ER  -