TY  - GEN
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management
SN  - 9788131501177
U1  - 658.8 CZI K  
PY  - 2010///
CY  - Australia : 
PB  - Cengage Learning India Private Limited, 
KW  - Complexity of marketing
KW  - Marketing thought
ER  -