TY  - GEN
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 9788131500293
U1  - 650.0721 ZIK  
PY  - 2003///
CY  - 2011.
PB  - Cengage Learning India Private Limited, 
KW  - Sampling - fieldwork
KW  - Research methods
KW  - Research process
ER  -