TY  - BOOK
AU  - V.Kumar
AU  -  Day,George S.
AU  - Leone,Robert P.
TI  - Marketing research
SN  - 9788126531189
U1  - 658.83 AAK K 
PY  - 2011///
CY  - New Delhi : 
PB  - Wiley India Pvt. Ltd.
KW  - Marketing research
KW  - Data analysis
KW  - Data Collection
N1  - Includes index
ER  -