TY  - BOOK
AU  - Kotler,Philip
AU  - Nancy R.Lee
TI  - Social marketing : influencing behaviors for good
SN  - 9788132110200
U1  - 658.8 KOT L 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications, 
KW  - Social marketing
KW  - Behavior modification
N1  - Includes index .,
ER  -