TY  - BOOK
AU  - Gronroos,Christian
TI  - Service management and marketing : customer management in service competition 
SN  - 9788126512874
U1  - 658.8 GRO 
PY  - 2012///
CY  - New Delhi : 
PB  - Wiley Indi Pvt. Ltd., 
KW  - Marketing management
KW  - Resource - services
ER  -