TY  - BOOK
AU  - Prahalad,C.K.
AU  - Lieberthal,Kenneth
TI  - The end of corporate imperialism
SN  - 9781422179734
U1  - 658.84091724 PRA 
PY  - 2008///
CY  - Boston
PB  - Harvard Business Press
KW  - Low-income consumers
KW  - Market segmentation
ER  -