TY  - BOOK
AU  - Berman,Saul Jay
TI  - Not for free: making money in the digital age 
SN  - 9781422131671
U1  - 658.802 BER  
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Market segmentation
KW  - New products
KW  - Technological innovations
KW  - Digital media
N1  - Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started
ER  -